📊 Your Inputs

Total Monthly Search Volume

Combined monthly search volume of your target keywords

Expected Average Ranking Position

Position 15Position 20

Conversion Rate (%)

Percentage of organic visitors that convert (industry avg: 2-5%)

Average Customer Value ($)

Average order value or customer lifetime value

Monthly SEO Investment ($)

Agency retainer, tools, content costs, etc.

Timeframe

📈 Projected Results

Estimated Monthly Organic Traffic

—

Monthly Conversions

—

Monthly Revenue from SEO

—

Total Investment (12 months)

—

Total Revenue (12 months)

—

ROI: —

0x3x5x10x+

Enter your numbers and click Calculate

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How This Calculator Works

This calculator uses real click-through rate (CTR) data from large-scale SERP studies to estimate your organic traffic potential. The CTR curve applied:

Position 1: 27.6% CTR
Position 2: 15.8% CTR
Position 3: 11.0% CTR
Position 4-5: 6-8% CTR
Position 6-10: 2-4% CTR
Position 11-20: 0.5-1.5% CTR

The calculation multiplies your total search volume by the expected CTR for your target position, then applies your conversion rate and customer value to project revenue. ROI is calculated as (Total Revenue - Total Investment) / Total Investment.

Important: These are projections based on averages. Actual results depend on keyword difficulty, content quality, competition, domain authority, and many other factors. SEO results typically take 3-6 months to materialize. Use this calculator as a directional guide, not a guarantee.

How to Improve Your SEO ROI

Target lower-difficulty keywords first — Ranking #1 for an easy keyword beats ranking #15 for a hard one. See our keyword research guide.
Optimize for conversions — Once you have traffic, improve your pages' conversion rate. Small CRO improvements on high-traffic pages compound dramatically.
Focus on commercial intent — Keywords with buying intent ("best," "review," "pricing") convert at 3-5x the rate of informational keywords.
Use the right tools — The right SEO tools accelerate results and reduce wasted effort.
Build content systematically — Follow a data-driven content strategy instead of publishing randomly.